- Ionic wheat germ protein, nourishing botanical extracts and low ammonia
- State-of-the-art European formula
- 10 Beautiful Brunettes
- 16 Believable Blondes
- 4 High Lift Blondes
- 13 Richest Reds
- 4 Intense Reds
ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.
NOTE: permanent hair color dye absolutely needs a developer. Developer, typically hydrogen peroxide, is the essential component that opens the hair cuticle, allowing the dye to penetrate the hair shaft and deposit color while simultaneously lifting natural pigment. Ion permanent hair color and developer are sold separately.
ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.
These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.
